Sports Management

Sports Management Course (PES 411)

The course is designed to give students the knowledge and skills needed to successfully manage a sports organization. Topics in the course include budgeting, legal aspects of sport, sports governance, marketing, finance and event management. The course teaches the basic business principles used in the management of sports organizations.  This course is ideal for anyone interested in a career in sports or those trying to gain a better understanding of the dynamics of the sports industry.

Careers in Sports Management:

• Intercollegiate Athletics
• Sports Marketing
• Sports Information Director
• Game Day Operations
• Sports Merchandising
• Sports Ticket Sales
• Sports Agent
• Public Relations

In this 8-week course, students will learn about the following:

• Intercollegiate Athletics Overview
• Opportunities in an Intercollegiate Athletic Department
• Professional Sport
• Generating revenue streams for sports organizations
• The role of Marketing & Management Agencies
• Emerging Sources of Media Coverage
• Sponsorship
• Licensing
• Sports Marketing
• Professional Sports
• Sports Consumer Behavior
• Public Relations in the Sports Industry
• Sports Facility and Event Management
• Strategies to break into the industry

Course Includes:

• Online Webinars ($600 Value)
• Online Consulting ($500 Value)
• PES Playbook Resource Documents
• Books
• Shipping
• Certificate of Completion (awarded after successfully completing course)

Sports Organizations are looking to hire highly skilled and qualified individuals that have an understanding of the industry.  This course can give aspiring sports professionals the skills and strategies needed to break into the industry. Upon completing this course you will have a sound foundational understanding of the industry and gain confidence.

PES Academy Faculty
Jared Lane
Sports Management Course

Jared Lane founded Pro Edge Sports, LLC in 2001. He has been in the Sports Management business for over nine years. Jared has a B.S. in Business Management from Alabama State University.  He attended Duquesne University where he pursued a Master’s in Sports Leadership.  He is currently working on his Master’s in Teaching at Belmont University.  Jared is a member of the Golden Key International Honor Society for his excellence in Sports Leadership.

Throughout his sports agent career he has negotiated over 400 contracts and developed relationships with sports professionals in all the major professional sports leagues.  Jared has represented over 20 former NFL Players.  In addition, Jared has served as a mentor to hundreds of college sports management students over the past five years, while managing the PES Internship Program.

Jared has worked as the Director of Player Personnel for numerous professional indoor teams.  Jared’s ability to effectively scout talent helped him land his first NFL client by the age of 21.  Jared’s main duties within the company include managing the daily operations, contract negotiations, recruiting, player counseling, marketing, endorsements, player evaluation, media relations, sports business training and managing the PES Academy.